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CORNWALL - Customer Care

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For some reason we in the UK haven't grasped the nettle of customer care, in truth more often it is more a case 'couldn't care'. This situation definitely got worse in the 1980s when the attitude became 'if they don't come back, so what, we will have someone different next time'. We stopped valuing customers in favour of instant payback on investment and a couldn't care attitude towards long term returns. Whilst it would be grossly wrong to imply this is universal it is far too common for our own good.

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Beware of bearded men wearing red!

It is our aim to show that customers matter!

Add to which, people are most often happy to pay for service in just the same way as they pay extra for a room with a sea view.

Whilst it is true that insincerity is the last thing we want, listening to customers and acting on it is good practice and we want to see more of it.

There is no requirement to do a 'Manuel' but paying customers quite rightly expect to be 'paid respect', treated with warmth, addressed with 'please' and 'thank you' on every occasion and made to feel like people and not simply 'overnight accounts'.

The Sphinx take on: ENVIRONMENTAL CONCERNS, LOCAL PRODUCE, MARKETING, STANDARDS, TRAINING, VALUE FOR MONEY.